A waistband. A few straps. Slender rivulets of beautiful, recycled fabric. Yes, that is what Virtue Intimates are physically made of at least at first glance. And it’s an appealing first glance–especially when our athlingerie is being showcased on the cheeks of gorgeous models. But Virtue goes beyond a shiny peach. 

At Virtue, we like to say that we always thought the best part about jockstraps was the straps, not the jock. And while we do love a jock, we’re saying that’s not why we created Virtue. 

All of our clothing is genderless. There are other terms for that: gender-inclusive, gender-free, beyond gender. Our briefs are sold either with a pouch or compact because Virtue is made for every BODY. Virtue helps people feel sexy and have fun regardless of their gender. It’s deeply important to us to help make the gender non-conforming and trans community feel empowered in their clothing choices, and to be a part of the movement to disrupt the gender binary, but that’s not our sole purpose. 

“We need to think ahead,” says Virtue founder Yotam Solomon. “And that has to do with everybody–the straight community, the gay community, the trans community, the asexual community. Everyone. Because ultimately Virtue is about giving people a really incredible fit. It’s not supposed to be segmented, men versus women, because that doesn’t make any sense. We should all enjoy garments and fashion accessories the way we want to be wearing them, and not only be choosing from a predetermined mold or box.” 

Regardless of gender, sexuality, or community, we’ve all been conditioned to shop in a certain section of the store. Whether we’re browsing online or in person, it’s just two options: Men’s or Women's. Not only is that impractical, it’s also unsustainable.

Think of a future where there’s no longer full floors dedicated to menswear and womenswear–it’s more sustainable,” says Solomon. “A world where you can go in and just find whatever your heart desires, without the additional waste of creating all these things that are so specific to a gender. There’d be less waste created by the fashion industry and more creativity and fun for the fashion consumer.”