Hello Lovers, We are sharing some of our favorite and fun ways to wear your V Straps, each with a “comfort & shaping” twist and a “playful, adventurous” vibe. Ready...

We were invited to spend time with loving couples in their homes, so to celebrate Valentine Day 2025 we're sharing photos and honest conversation of what happiness in Virtue Athlingerie...

To celebrate Valentine Day 2025 we are sharing photos and honest conversation of happy couples in Virtue Athlingerie.

Did you know that the jockstrap recently had a birthday? 150 years old! The ultimate daddy. While the history of the jockstrap is fun and fascinating—originally designed for bicyclists (or...

Virtue is the creation of fashion designer Yotam Solomon, who’s been named superstar fashion designer by E! News and spent years working to push the boundaries of traditional shapes and silhouettes in fashion.

Virtue recently held our very first event! We could not have done it without the enthusiastic support of attendees and our amazing retail partner Maison 10. The event was a memorable celebration of Virtue's journey and its unique "athlingerie" experience, leaving everyone inspired and excited for the future.

Understanding the nuances between different terms like unisex and genderless can help us all navigate the evolving landscape, and help us advocate for more inclusive clothing.  Unlike common unisex clothing, which exists mostly because it manages to work for both genders, our genderless clothing is specifically designed to empower everyone beyond the binary.

At Virtue, we like to say that we always thought the best part about jockstraps was the straps, not the jock. And while we do love a jock, we’re saying that’s not why we created Virtue. Our briefs are sold either with a pouch or compact because Virtue is made for every BODY. Virtue helps people feel sexy and have fun regardless of their gender. 

Virtue est une entreprise engagée toute l'année dans la Pride car les valeurs de Pride et la valeur de Virtue ne font qu'un : liberté, honnêteté, joie, expression de soi, amour… et plaisir !