Did you know that the jockstrap recently had a birthday? 150 years old! The ultimate daddy. While the history of the jockstrap is fun and fascinating—originally designed for bicyclists (or...

Virtue recently held our very first event! We could not have done it without the enthusiastic support of attendees and our amazing retail partner Maison 10. The event was a memorable celebration of Virtue's journey and its unique "athlingerie" experience, leaving everyone inspired and excited for the future.