Hello Lovers, We are sharing some of our favorite and fun ways to wear your V Straps, each with a “comfort & shaping” twist and a “playful, adventurous” vibe. Ready...
We were invited to spend time with loving couples in their homes, so to celebrate Valentine Day 2025 we're sharing photos and honest conversation of what happiness in Virtue Athlingerie...
Introducing Athlingerie: Virtue’s Evolution of Sexy and Sporty for Every BODY
Did you know that the jockstrap recently had a birthday? 150 years old! The ultimate daddy. While the history of the jockstrap is fun and fascinating—originally designed for bicyclists (or...
From Concept to Community: Yotam Solomon’s Journey to Designing Genderless Intimates
Virtue is the creation of fashion designer Yotam Solomon, who’s been named superstar fashion designer by E! News and spent years working to push the boundaries of traditional shapes and silhouettes in fashion.
You Always Remember Your 1st...Event That Is. Virtue X Maison 10
Virtue recently held our very first event! We could not have done it without the enthusiastic support of attendees and our amazing retail partner Maison 10. The event was a memorable celebration of Virtue's journey and its unique "athlingerie" experience, leaving everyone inspired and excited for the future.
Understanding the nuances between different terms like unisex and genderless can help us all navigate the evolving landscape, and help us advocate for more inclusive clothing.
Unlike common unisex clothing, which exists mostly because it manages to work for both genders, our genderless clothing is specifically designed to empower everyone beyond the binary.
Beyond the Peach: How Virtue is Using Genderless Fashion to Help the World
At Virtue, we like to say that we always thought the best part about jockstraps was the straps, not the jock. And while we do love a jock, we’re saying that’s not why we created Virtue. Our briefs are sold either with a pouch or compact because Virtue is made for every BODY. Virtue helps people feel sexy and have fun regardless of their gender.
Embracing Pride Beyond Labels: Why Virtue is Creating Pride All Year Long
Virtue is a Pride-committed company year round because the values of Pride and the value of Virtue are one in the same: freedom, honesty, joy, self-expression, love…and fun!
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