Our Truths

Born 2023 in Los Angeles,

We would love for you to love yourself

Founded in 2023 with the goal of supporting diverse, sex-positive communities by celebrating individuality, duality and personal truth.

We acknowledge the continuing work of the cultural pioneers who are making fashion and sensuality accessible to all.

for you,

Virtue logo gradient
Virtue model Karma behind the scenes candid image

We center community by creating interactive opportunities for customers and brand affiliates to experience our products, and to share and showcase their experiences IRL and in our social media and marketing.

Our products are designed in Los Angeles and produced in Instanbul, Milan and Beverly Hills.

Virtue is founded by designer and creative director Yotam Solomon
Virtue behind the scenes photoshoot black and white

for me,

Virtue is not Virtue without our community.

Pouch and compact fit
Virtue is a genderless genderfree brand be you be yourself

for everybody.

Virtue photoshoot models dancing
Virtue is all about circular fashion and circular products

Find our collection in over 210 countries and territories, because you deserve to have your own virtue.

Ethical sustainability is a highest priority at Virtue, and it goes beyond the materials we use.

Pleasure is power

Born 2023 in Los Angeles,

We would love for you to love yourself

Our products are designed in Los Angeles and produced in Instanbul, Milan and Beverly Hills.

Founded in 2023 with the goal of supporting diverse, sex-positive communities by celebrating individuality, duality and personal truth.

We acknowledge the continuing work of the cultural pioneers who are making fashion and sensuality accessible to all.

Virtue is founded by designer and creative director Yotam Solomon

for you,

Virtue behind the scenes photoshoot black and white
Virtue logo gradient

for me,

Virtue model Karma behind the scenes candid image

Virtue is not Virtue without our community.

Pouch and compact fit

We center community by creating interactive opportunities for customers and brand affiliates to experience our products, and to share and showcase their experiences IRL and in our social media and marketing.

Virtue is a genderless genderfree brand be you be yourself

for everybody.

Virtue photoshoot models dancing

Ethical sustainability is a highest priority at Virtue, and it goes beyond the materials we use.

Virtue is all about circular fashion and circular products
Pleasure is power

Find our collection in over 210 countries and territories, because you deserve to have your own virtue.