FOUNDED 2023
Designed in Miami Beach
Our products are designed in Miami Beach and produced in Istanbul, Milan and Beverly Hills. Find our collection in over 210 countries and territories, because you deserve to have your own virtue.
Your power lies in your authenticity — that is your Virtue.
Virtue's sustainable and inclusive designs combine innovation with intention. We are here to champion self-expression, to amplify experiences, to love fearlessly.
A new category of intimate wear.
We set out to create a category that didn't exist before. One that blends the functionality and comfort of sportswear with the sensuality and design of lingerie.
For Me, For You, For Every Body
Every BODY deserves comfortable undergarments that make you feel sexy. It’s not about gender, it’s about creating clothing suited to the body.
Earth-first Operations
We continually explore responsible practices across our entire business—from product design and manufacturing to sourcing, labor, packaging, and logistics.