Unapologetically, Honestly YOU. Your power lies in your authenticity — that is your Virtue.
A category of intimate wear, that blends the functionality and comfort of sportwear with the sensuality and design of lingerie.
Virtue is about how one feels while wearing fashion, instead of how others preceive you, while liberating your body from correction. We’re here to celebrate YOU loving YOURself.
Virtue's sustainable and inclusive designs combine innovation with intention. We are here to champion self-expression, to amplify experiences, to love fearlessly. This is who WE are.
Founded in 2023 with the goal of supporting diverse, sex-positive communities by celebrating individuality, duality and personal truth.
We acknowledge the continuing work of the cultural pioneers who are making fashion and sensuality accessible to all.
We center community by creating interactive opportunities for customers and brand affiliates to experience our products, and to share and showcase their experiences IRL and in our social media and marketing.
Our products are designed in Miami Beach and produced in Istanbul, Milan and Beverly Hills.
for you,
for me,
Virtue is not Virtue without our community.
for everybody.
Find our collection in over 210 countries and territories, because you deserve to have your own virtue.
Ethical sustainability is a highest priority at Virtue, and it goes beyond the materials we use.
Unapologetically, Honestly YOU. Your power lies in your authenticity — that is your Virtue.
A category of intimate wear, that blends the functionality and comfort of sportwear with the sensuality and design of lingerie.
Virtue is about how one feels while wearing fashion, instead of how others preceive you, while liberating your body from correction. We’re here to celebrate YOU loving YOURself.
Virtue's sustainable and inclusive designs combine innovation with intention. We are here to champion self-expression, to amplify experiences, to love fearlessly. This is who WE are.
Our products are designed in Miami Beach and produced in Istanbul, Milan and Beverly Hills.
Founded in 2023 with the goal of supporting diverse, sex-positive communities by celebrating individuality, duality and personal truth.
We acknowledge the continuing work of the cultural pioneers who are making fashion and sensuality accessible to all.
for you,
for me,
Virtue is not Virtue without our community.
We center community by creating interactive opportunities for customers and brand affiliates to experience our products, and to share and showcase their experiences IRL and in our social media and marketing.
for everybody.
Ethical sustainability is a highest priority at Virtue, and it goes beyond the materials we use.
